A few years ago, like so many of us, I became very interested in the science of health. There was a period of time (around 2013) when the things we intuitively knew, like sleep being good for you or meditation changing your brain were suddenly backed up by scientific studies proving their efficacy. I started to incorporate some of these ideas into my life and was quite amazed by the impact they had on how I felt and ultimately how I looked – my main learning here (again something I think we all know anyway) was that these two things are totally connected. The more I meditated and the better I slept – the better I looked.
At the same time I got interested in plant oils and how they could play a role in lessening our dependence on synthetic chemicals. What surprised me was the research that has been done on the effects of inhaling the aroma of plant oils and their effect on our biochemistry. From serotonin, to cortisol levels and GABA, certain plant oils have a specific and measurable effect on our brains. As I researched these wonderful plant-based ingredients, I was amazed at their potency to heal and nourish skin too. Could I make a skincare product that would not only be great for skin but also impact the mood and mind? It seemed like an 'out there' concept but as I developed the products and got such great feedback, it seemed like a project I was destined to create. It's been wonderful to meet so many new people and hear how they are enjoying the products.
Here's the thinking behind the brand
I wanted the absolute best ingredients for the job at hand and I wasn't put off by the price or the difficulty in sourcing them. It took a long time to find my prickly pear seed oil but now when I call Fatima and my oil is delivered to me a week within pressing it was worth the time it took to find her.
I ‘reverse engineered’ the skincare ingredients. Instead of starting with a product in mind, I started with the end result I wanted and then sought the ingredients that were most effective. Hydration, protection from pollution, smoothing, plumping, nourishing and brightening were the goals and I found the most potent ingredients and made sure there was sound evidence that they worked.
Therapeutic doses: nothing works unless you have the right amount. No different from supplements or medicine; we all know that a very low dose of vitamin D, as an example, is probably not worth taking.
My ingredients are like food: nothing processed, nothing added, organic, I want to know where they come from and I want to find the best place where each ingredient is grown and produced.
Choosing sustainable ingredients: prickly pear has been identified by the UN as one of the best crops to grow as we face climate change. Vetiver helps with soil erosion and detoxifies water. We can actively choose to patronise businesses who are helping the planet.
Beautiful packaging. If I use it everyday and it’s sitting on my bathroom counter it better look good. Luckily for me I have the most talented sister. I have driven her crazy all hours of the day and night - sorry! I love our branding and packaging. Thank you Sarah.